Bialetti shows its commitment to the environment by linking the Moka Express to Oceana, an international advocacy organisation focused on protecting the world’s oceans from threats like overfishing, habitat destruction and pollution from single use plastics.
We say: we love the new packaging and a real step change from a heritage brand.
For the first time, the iconic product of Italian coffee by Bialetti marries a global cause and becomes its partner. Moka Express represents an eco-sustainable method of preparing coffee: the only waste it produces is biodegradable and 100% compostable.
Furthermore, each Moka Express represents a responsible investment both for the 10-year minimum life of the coffee maker and because cleaning requires only washing with water, and not potentially polluting chemical detergents.
In addition to a donation from Bialetti, the support for Oceana involves a 360-degree communication strategy focused on the main message of the campaign: #wakeupfortheoceans. The campaign invites consumers to show their commitment for protecting the oceans by using more responsible products, like the Moka Express, and by supporting Oceana. Product packaging for all sizes of Moka Express will also encourage consumers to support Oceana through a direct donation of their own.
Additionally, Bialetti showed its commitment to the cause by replacing all the plastic bags that wrap Moka Express with 100% recyclable paper wrappers.
Oceana is the largest international advocacy organization dedicated solely to ocean conservation. Oceana is rebuilding abundant and biodiverse oceans by winning science-based policies in countries that control one-third of the world’s wild fish catch. With more than 225 victories that stop overfishing, habitat destruction, pollution, and the killing of threatened species like turtles and sharks, Oceana’s campaigns are delivering results. A restored ocean means that 1 billion people can enjoy a healthy seafood meal, every day, forever. Together, we can save the oceans and help feed the world. Visit www.oceana.org to learn more.
Do not forget to order your free Bialetti Ocean point of sale kit at baristaandcotrade.com (Resources>Point of Sale)