We Are Tide.

The right amount of caffeine at sunrise, midday and sunset will give you all the health benefits of coffee whilst still enjoying a great night's sleep.

Who are Tide?

Coffee is the #1 source of antioxidants in our diets. Did you know that? A cup of coffee contains more antioxidants than fresh fruit, and these are what help boost your immune system, promote mental wellbeing and keep your body working as well as it should be.

Tide's mission is to give you all the health and wellness benefits of coffee, whilst balancing the right amount of caffeine to match your sensitivity level.

  • Certified home compostable coffee pods
  • Passionate about Blue Health and that feel good moment by the sea
  • Backed by 17,000+ scientific studies across 275 titles

Coming Soon

Caffeine Control

Your caffeine sensitivity is defined by your DNA. Our caffeine control range helps you get all the health and wellness benefits of coffee, whilst still enjoying a great night's sleep.

COFFEE +

What if your daily cup of coffee worked harder? The COFFEE + range includes enhancements such as collagen to promote physical and mental wellbeing.